{"id":2447,"date":"2021-03-29T00:47:58","date_gmt":"2021-03-29T00:47:58","guid":{"rendered":"https:\/\/www.ismardavidarchive.org\/indexofnames\/?p=2447"},"modified":"2021-03-29T00:50:13","modified_gmt":"2021-03-29T00:50:13","slug":"about-jerusalem-auto","status":"publish","type":"post","link":"https:\/\/www.ismardavidarchive.org\/indexofnames\/about-jerusalem-auto\/","title":{"rendered":"About Jerusalem Automobile"},"content":{"rendered":"

Jerusalem Automobile Company, Ltd., car dealership in Jerusalem, from 1936.<\/em><\/p>\n\n\n

\"Princess<\/a>
A view of Princess Mary Avenue in Jerusalem, between 1940 and 1949. G. Eric and Edith Matson Photograph Collection, Library of Congress<\/a><\/span><\/figcaption><\/figure><\/div>\n\n\n

According to its own <\/span>ads in the Palestine, later Jerusalem, Post, the Jerusalem Automobile Company had been \u201cFord Specialists since 1936.\u201d Early on, their offices were on Julian Way,but by 1940, they had moved to prominent rounded storefront on Princess Mary Avenue, where they continued as authorized Ford dealers, offered automobiles (including used cars) for sale and rent (on a monthly basis only). After the Second World War, they sold British-made, luxury Rover automobiles as well. The showroom was damaged during the riots of 1948.<\/p>\n

Ismar David designed graphics and corporate identity<\/a> for Jerusalem Automobile Company, Ltd., which was also used in the signage for their Princess Mary Avenue location.<\/p>\n

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